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The introduction of the HP Indigo 6900 adds a new capability for the company in roll label production.
October 7, 2025
By: Steve Katz
Associate Editor
Jukebox, a global print solutions provider, has expanded its fleet of HP Indigo digital presses with the addition of an HP Indigo 6900 digital press and an additional HP Indigo 7900 digital press. The strategic investment underscores Jukebox’s commitment to scaling its digital print production with confidence, the company says, harnessing automation and AI-driven innovation, and delivering quality and sustainability with HP technology.
HP Indigo technology has been central to Jukebox’s accelerated growth, helping the company achieve 40% year-over-year growth and a 70% increase in order fulfillment capacity. Operating at 96% load efficiency across all presses, Jukebox consistently delivers fast turnaround and reliable quality to a global customer base that spans creators, small businesses, and enterprise clients.
The introduction of the HP Indigo 6900 adds a powerful new capability in roll label production, complementing the company’s existing HP Indigo 7900 presses. With seamless operational similarities, Jukebox’s team was able to adopt the new platform rapidly, extending their expertise and unlocking an expanded product range.
“Together with HP, Jukebox is scaling rapidly, expanding fast and futureproofing our print platform for the AI revolution,” says Loredo Rucchin, CEO of Jukebox. “The HP Indigo technology empowers us with the substrate versatility, automation, and print quality that our customers expect, and it allows us to keep pushing boundaries in creative print.”
The new investment unlocks new opportunities for Jukebox. With HP Indigo’s 7-color capabilities using patented liquid ElectroInk, Jukebox can reproduce brand and specialty-use ink colors with accuracy, giving customers repeatable consistency across time, quantity and application. The agility of HP Indigo presses has also enhances Jukebox’s speed to market, enabling the launch of new products and campaigns faster than conventional print technologies could deliver. From specialty premium papers to versatile roll label stocks, the versatility not only broadens customer choice but also strengthens Jukebox’s market position as a provider of high-quality, customizable, and sustainable print products.
Jukebox says its clients consistently praise the accuracy and consistency of every HP Indigo print job, with flawless reprints reinforcing confidence in Jukebox’s production standards. The installation of the HP Indigo 6900 has unlocked an entirely new product range, combining faster throughput with exceptional quality. Alongside the HP Indigo 7900, its broad substrate versatility enables Jukebox to print on unique, premium stocks that elevate products and set them apart in the market.
Beyond technology, HP Indigo is also amplifying Jukebox’s broader impact. By enabling cost-effective, premium short-run printing, Jukebox supports businesses and creators worldwide, helping them bring their ideas to life and grow their communities. Jukebox says the technology empowers employees to push creative boundaries, develop new skills, and take pride in results that set new industry benchmarks.Looking ahead, Jukebox is preparing to install additional HP Indigo units as part of its non-redundant growth strategy, committing its future exclusively to HP machines for the consistency, scalability, and reliability needed to keep pace with demand and lead in digital print. From file preparation and order processing to image generation, HP Indigo’s proven adaptability, means Jukebox has created a production environment that is faster, smarter, and more efficient.
“At HP, we are proud to work with forward-thinking print providers like Jukebox who are redefining the boundaries of digital print,” said Scott Archer, AMS HP Industrial Commercial Director of Sales, HP. “The expansion of their HP Indigo fleet demonstrates how our technology enables growth, delivers creative freedom, and achieves sustainable, high-quality results at scale. By combining automation, AI, and unmatched versatility, HP gives customers the tools they need to shape the future of print with confidence.”
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